Implement This: Host Micro Events to Grow a Database of Raving Fans
Micro events are your secret weapon for staying top of mind and growing your database of raving fans.
If you are implementing a database nurture strategy in your real estate business, you already know that events are a cornerstone of staying top of mind.
Hosting quarterly events is a great way to deepen relationships with your sphere and create natural opportunities for referrals.
And yet…many agents, particularly solo agents and small teams, shy away from hosting events.
Why?
Because traditional (large-scale) client events can feel:
Expensive
Logistically overwhelming
Hard to justify when you’re already stretched thin
That’s where micro events come in.
What Are Micro Events?
Micro events are small, intentional gatherings of 20 people or fewer designed to help you:
Strengthen relationships with your sphere
Build a database of like-minded people (Meet friends of your raving fans)
Create genuine connection without massive overhead
Instead of trying to meet everyone in your local area, micro events focus on meeting more of the right people who feel aligned with your life as well as your business.
Why Micro Events Work So Well
Micro events are powerful because they:
Require less planning and lower costs
Create intimate environments where real conversations happen
Build trust faster than large, transactional-style events
Feel natural and not salesy
When people feel comfortable, seen, and connected, real estate conversations happen organically (often without you initiating them).
How to Get Started With Micro Events
Step 1: Get Clear on Who You Want to Attract
The biggest mistake agents make with events is trying to invite everyone.
Instead, start with this question:
Who is the specific type of client I want more of?
Think about:
A past client you truly clicked with
Someone who referred you easily and enthusiastically
Someone whose friends you’d love to work with
Pick one avatar.
When everyone at the event has something in common, two things happen:
They connect with each other (not just you)
You naturally create community, which takes pressure off you as the host
Ideal size:
15–20 people total (even 5–10 works)
A great goal: 10 people from your database + 10 of their friends
Don’t worry about whether guests are buying or selling this year. Your raving fans often invite people who do need your services because they see value in what you’re creating and want to add value back to you.
Step 2: Choose an Activity They’ll Actually Love
The activity matters more than the venue.
The best micro events:
Give people something to do
Spark conversation naturally
Feel fun, not forced
Great examples of events you can center your micro event around:
Craft or DIY workshop
Cooking class (pasta, dumplings, tacos, or pizza)
Mixology class
Beginner pickleball or tennis clinic
Guided hike + coffee afterward
Running or walking group meet-up + brunch
Clothing exchange
Home maintenance or “things no one taught you” workshop
Interior design or home styling mini-session
Board game or puzzle night
Charity or community volunteer event followed by food or drinks
Hands-on activities work especially well.
People relax when they’re creating something—and it makes conversation easy.
💡 Pro tip: Look around on Instagram or while you’re out and about.
If there’s an event you’d like to attend:
Buy 4–6 extra tickets
Invite 2–3 raving fans and have them invite a friend
Step 3: Spread the Word
Set up a simple Eventbrite page to:
Manage RSVPs
Capture basic contact information (name, home address, email, phone number)
💡 Pro tip: Allow guests to register only themselves (no buying extra tickets)
Then personally invite people in your chosen avatar group.
Here’s a sample message:
“Hey Maya! I can’t believe it’s been 4 months since you closed! We’re hosting a candle-making event on February 12th and I immediately thought of you. Who do you know that would love to join us? We’d love to see you and a friend.”
Send this via email and text to your top 50 people in that category.
Step 4: Host Without Making It a “Realtor Event”
Even if you have sponsors (like a lender), the event should feel warm, community-focused, and non-transactional.
At the event:
Briefly introduce yourself and your team
Share why this particular event resonates with you (e.g. you love supporting local or women-owned businesses)
Give a super short market update
“Inventory is still very low in [your market], and we’re helping a lot of people prepare now for the spring market.”
That’s it. No need to pitch or add pressure.
Step 5: Follow-Up To Solidify The Relationship
Follow-up is where micro events truly shine.
After the event:
Send a short Loom video via text and email with a brief market update tailored to the neighborhood where the attendees live. (Make sure to show your face in the loom video!)
Send a follow-up text and email the following week.
“If you want to talk about real estate—or just have questions—I’m always happy to help.”
This keeps the relationship warm, positions you as the expert, and invites conversation without pressure.
Final Thoughts
Micro events are about being intentional with your time, energy, and resources to cultivate a database of raving fans.
When you know exactly who you want to serve and create experiences that attract them naturally, your database grows with aligned, high-quality relationships, and the business follows.
And the best part? They’re sustainable, affordable, and actually enjoyable.
If you want help building a 365 Touch plan—or designing events that fit your business and energy—I’m always happy to talk.
