Implement This: A Season of “No”
The biggest breakthroughs happen when you create space.
This one quiet decision changed everything.
At the start of 2025, I made one of the most impactful decisions of my personal and professional life—and I didn’t tell anyone about it…until now.
I borrowed an idea from Alex Hormozi and committed to what he calls a Season of “No”: an intentional period of time where you say no to anything that does not materially increase your chances of achieving your goals.
For more than nine months, I lived by that rule.
My primary goal was to move my business forward in a meaningful, sustainable way. That meant getting ruthless about how, and with whom, I spent my time and energy.
In practice, it looked like this:
I turned down social invitations that didn’t 100% excited me. Same with ones that would disrupt my routine by keeping me out late.
I restructured my schedule so I could devote my highest-focus hours to getting a win or two before my first client meeting.
I even took a year-long break from dating to create real mental and emotional space.
And yes, I’m still single—in case you know any amazing men in their 40s! (This, my friends, is lead generation.)
Ok, back to the point….
Why the sacrifice?
The year before, I said yes to a lot of things.
I trained for and ran the Marine Corps Marathon. I adopted a shelter dog who needed training and rehabilitation. I poured energy into dating and relationships that ultimately didn’t work out. In my business, I drifted away from my original niche (helping real estate teams) and into a much broader “service business” lane that sounded good on paper but wasn’t scalable or clear.
None of these were bad decisions. In isolation, they were meaningful, even life-giving.
But stacked together, they left me scattered, unfocused, and stuck.
My days were full, but my momentum was slow. I was busy, but not moving the needle in the way I needed to.
What really propelled this decision was realizing that my best hours were being spent everywhere except the work that actually mattered most. And by the time afternoon hit (aka the time when all you want to do is nap), I hadn’t done a single thing to move my business forward.
That’s when I knew something had to change.
Making my world smaller on purpose
One of the hardest parts of this season was the emotional side of saying no.
There was real FOMO. I was misunderstood. People assumed I was unavailable, rigid, or “too serious.” At times, it felt lonely. When you opt out of social norms, even temporarily, you notice how much of life is filled with distraction, and you end up acting on the priorities of others instead of your own.
The Results
By creating space to think and focus deeply, I was able to:
Figure out my bigger mission and purpose for doing this work.
Decide what a scalable version of my business looked like and begin laying the groundwork for it.
Learn how to actually market my business (something I never had to do before).
Create new offerings that would make a real difference for agents rather than sell another solution that left them frustrated.
Unexpectedly, something else shifted.
As I stopped reaching for external validation, I felt less dependent on others to feel okay. The real satisfaction came from facing challenges in my business head-on and proving to myself that I could work through them. That process built a level of self-trust I didn’t know I was missing.
An invitation, not a prescription
I’m convinced that real estate agents would benefit the most from this exercise. 99% of my team leader clients are doers who rarely step back and think about where they should guide the ship. So they drift, carrying their teams along with them.
This is an invitation to step into the role of a true CEO and make decisions proactively instead of reacting to the market or whatever comes easiest to you.
Learn to be more discerning
A Season of No isn’t about isolation, becoming a monk or giving up everything that brings you joy. It’s about developing a sharper filter so you can identify what quietly drains you, pulls you off course, or fragments your attention. Setting this boundary gives you the courage to say no to it for a defined period of time.
You get to decide how long this season lasts. And you get to decide the rules. Know that you can always adjust as you go.
But if you’re feeling scattered and progress is slow…this might be the reset you need.
